Angel Investor Academy - Brand Identity
Client: GIZ Egypt
Project Scope: Brand Identity
Project Scope: Brand Identity
Project Overview
Angel Investor Academy, a platform designed to educate and empower aspiring investors, needed a complete branding overhaul. The goal was to create a modern, sophisticated identity that resonated with entrepreneurs and investors alike, reflecting trust, innovation, and growth.
Challenge
To design a brand that balances the educational aspect with the professionalism required in the investment field. The identity needed to be bold yet approachable, signaling authority while being accessible to newcomers.
Logo Design
A minimalist logo with modern aesthetics to appeal to a diverse audience.
A minimalist logo with modern aesthetics to appeal to a diverse audience.
Color Palette
Chosen to reflect trust (deep blue/navy) and innovation (bright accents), creating a balance between reliability and forward-thinking.
Chosen to reflect trust (deep blue/navy) and innovation (bright accents), creating a balance between reliability and forward-thinking.
Typography
A clean, professional font paired with a modern secondary typeface to convey professionalism and innovation.
A clean, professional font paired with a modern secondary typeface to convey professionalism and innovation.
Visual Elements
Incorporating subtle graphic elements inspired by growth charts and financial data to reinforce the academy's mission.
Incorporating subtle graphic elements inspired by growth charts and financial data to reinforce the academy's mission.
Brand Applications
The branding was applied across various touchpoints including digital platforms (website, social media), presentation templates, and print materials, ensuring cohesive and impactful brand communication.
Results
The new branding identity positioned Angel Investor Academy as a trusted and modern educational platform for investors, increasing engagement and visibility within its target market.
