Project Scope: Visual Identity
Location: UAE
Location: UAE
Project Overview
Mojadad is a marketplace specializing in like-new refurbished consumer electronics, including laptops, iPhones, tablets, cameras, and appliances. The project involved developing a comprehensive visual identity to enhance Mojadad’s brand presence and reflect its commitment to exceptional service through highly accredited vendors.
Challenge
To create a visual identity that conveys the high quality and reliability of Mojadad's refurbished electronics while differentiating it from competitors in the marketplace. The design needed to communicate trust and innovation effectively.
Logo Design
Designed a sleek and modern logo that represents Mojadad’s focus on quality refurbished electronics, emphasizing reliability and sophistication.
Color Palette
Chose a color scheme that combines trustworthiness with modernity, using colors that evoke reliability and innovation.
Typography
Selected clean and contemporary typefaces to ensure readability and reinforce the brand’s modern and professional image.
Photography Style
The Photographs are designed in duo tones with the brand colors.
The Photographs are designed in duo tones with the brand colors.
Applications
Implemented the visual identity across various brand materials including business cards, website, social media graphics, and promotional materials, ensuring a cohesive and professional brand presence.
