Scope of Work
The visual identity package will include the following:

πŸ’Ž. Logo Design
Primary logo
Logo mark
logo variations


πŸ“–. Brand Guidelines
Logo usage guidelines:
Clear Space
Logo Colors
Logo Positioning
Misuses
Color palette (primary and secondary colors)
Typography (brand fonts and hierarchy)

🎨. Color Palette
Brand color
Neutrals
Secondary colors
Tints & Shades
Gradients
Color Ratios

𝐓. Typography
Latin primary typeface
Arabic primary typeface
Type hierarchy

πŸ“. Layout
Graphic elements
Pattern
Layout construction

πŸ“·. Photography
Photography style
πŸ‘. Iconography
Icons style
Icon set

πŸ“¦. Visual Assets
Business card design
Letterhead design
Social media profile and post templates (3 templates)
Email SignatureΒ 


πŸ“. Deliverables
Final files in multiple formats (PDF, PNG, JPEG, SVG/AI)
Organized folder structure for ease of use


⏳. Timeline
Project Kick-off: January 28, 2025
First Concepts: February 4, 2025
Revisions: February 7–12, 2025
Final Delivery: February 15, 2025
πŸ’². Quotation
Service Cost (USD or EGP)
- Logo Design $500
- Brand Guidelines $500
- Visual Assets $500
- Total $1,500


πŸ’Έ. Payment Terms
50% upfront payment ($750) is required to commence the project by January 28, 2025.
The remaining 50% balance ($750) is due upon project completion on February 15, 2025, before the final delivery of files.
Payments can be made via [bank transfer, Instapay, or other preferred method].


⚠️. Policy

Revisions:
The package includes up to 3 rounds of revisions per deliverable.
Additional revisions will be charged at $50 per round.

Delivery Format:
Final deliverables will be provided in standard file formats (PDF, PNG, JPEG, SVG/AI).
Requests for additional formats may incur additional costs.


Cancellation:
If the project is canceled by Ncubeight after the start date, the upfront payment is non-refundable.
If the project is canceled by Moyo Creates, a full refund will be provided for undelivered work.


Copyright & Ownership:
Full copyright and ownership of the final deliverables will be transferred to the client upon receipt of full payment.
'Moyo Creates' reserves the right to showcase the work in their portfolio and marketing materials unless otherwise agreed in writing.


Validity:
This quotation is valid for 30 days from the issue date (until February 20, 2025).
Ahmed Mohsen Younes
Creative Design Manager
+20 10 698 386 94


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